LinkedIn Built as a B2B Pipeline Channel
Adola LinkedIn combines organic founder authority with targeted paid campaigns — turning LinkedIn from an inconsistent presence into a consistent source of qualified leads.
What Adola LinkedIn Delivers
- Founder and key stakeholder ghostwriting and content strategy
- LinkedIn profile optimisation
- Consistent posting cadence aligned to your ICP
- Engagement strategy to grow reach and network
- Campaign strategy across Sponsored Content, Message Ads, and Lead Gen Forms
- Audience targeting by job title, industry, and company size
- Ad copy and creative — copywriting, design direction, and production
- Budget management and bid optimisation
- Monthly reporting tied to qualified leads and pipeline contribution
Same Service. Different Standard.
- Billed by results, not by posts or pitches — when we over-deliver, we earn more. If we under-deliver, you pay less.
- Measured by Adola Signal — reporting tied to qualified leads and pipeline, not followers, impressions, or engagement.
- Senior-only delivery — the strategist who plans the content and campaigns is the same person executing them.
- Reviewed every 90 days — targets, performance, and tactical priorities reassessed every quarter.
Your First Call Is Not a Sales Pitch
We will explain exactly how the model works and give you an honest recommendation — even if that recommendation is not Adola.
FAQ
We ghostwrite everything. The founder's involvement is one Subject Matter Expert interview per month — typically 30–45 minutes. We extract their expertise, turn it into content, and publish in their voice.
2–3 times per week is the target. Consistency matters more than volume. We manage the cadence and ensure every post has a strategic purpose.
LinkedIn Ads are more expensive per click than Google or Meta. We recommend a budget that allows meaningful data collection for your target audience. We scope this during discovery based on your ICP and campaign goals.
Yes. Many clients start with organic to build the foundation, then layer in paid once the profile and content are established. Both are available independently.
No. The entire process is designed to sound like the founder. We use their language, their examples, their perspective. If it reads like marketing copy, we have failed.
We track qualified leads and pipeline contribution via Adola Signal — including inbound enquiries, profile views from ICP-matching contacts, and paid campaign conversions.
Standalone pricing is scoped per engagement. Organic and paid can be offered separately or combined. For clients within Adola Core, LinkedIn is included within the retainer. For additional stakeholders beyond the primary founder, the Voice Expansion add-on applies (+£1,500 per person).